Real numbers, AUD
What online coaching actually costs in Australia
Prices in this industry are weirdly hard to find, which usually means someone plans to anchor you on a sales call. Here's the honest landscape in Australian dollars, including our own prices, so you can decide with real numbers instead of vibes.
The price bands you'll find
App-only programs (a PDF or template in an app, no human, no adjustments) run about $10 to $30 a week. Online 1-on-1 coaching with a real coach who reviews your week and adjusts your plan typically runs $60 to $150 a week in Australia. Premium coaching with daily contact and calls runs $150 to $300 plus. Below all of that sits the new category: AI coaching, where the plan personalises and adjusts automatically. That's where Evolve AI sits at $99 a month (or $997 a year, two months free) after a free 14 day trial.
What you're actually paying for at each band
Cheap templates sell you information, and information was never the problem. You're paying, at every band, for how much of the thinking gets done for you and how quickly the plan reacts when your life or your results change. A template never reacts. A human coach reacts weekly at their price. An AI coach reacts daily at software prices. Which one you need depends on how much accountability and human judgement your situation genuinely requires.
Our prices, since we're asking you to trust the list
Evolve AI is $99 a month (or $997 a year), first 14 days free with no card. Evolve 1-on-1 coaching is priced on a free discovery call because it depends on the level of support you need, but it sits in the normal Australian 1-on-1 band above, not above it. No lock-in contracts on either. If a company won't put even a price band in writing before a call, that tells you something about the call.
The cost that doesn't show on the invoice
The most expensive option is the cycle most people are already in: $0 spent, restarting every few months, same body every January. Whatever you choose, us or not, pick the cheapest option that will actually keep you training in month three. For some people that's a $15 template. For most people it's something that notices when they stop.
AI coaching at $99 a month, 1-on-1 priced on a free call. Start with 14 days free and see what the money buys.